CiteWeb id: 20130000012

CiteWeb score: 8397

Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually are manufactured output. The dominant logic focused on tangible resources, embedded value, and transactions. Over the past several decades, new perspectives have emerged that have a revised logic focused on intangible resources, the cocreation of value, and relationships. The authors believe that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision rather than goods is fundamental to economic exchange. The authors explore this evolving logic and the corresponding shift in perspective for marketing scholars, marketing practitioners, and marketing educators.

The publication "Evolving to a New Dominant Logic for Marketing" is placed in the Top 10000 of the best publications in CiteWeb. Also in the category Business it is included to the Top 100. Additionally, the publicaiton "Evolving to a New Dominant Logic for Marketing" is placed in the Top 100 among other scientific works published in 2013.
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