CiteWeb id: 20130000102

CiteWeb score: 1528

DOI: 10.1108/09604529210029551

Discusses “Welcome Host”, the programme launched by the Wales Tourist Board which aims to provide whole communities with the customer care skills required to deliver service excellence to visiting tourists. Outlines the structure of the programme, highlighting the use of seminars and the key focus of such events. Explains the benefits to both participating companies and the tourist. Suggests that “Welcome Host” is raising the image of quality service in the country.

The publication "Word of mouth" is placed in the Top 1000 in category Business.
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