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CiteWeb id: 20130000014

CiteWeb score: 6101

DOI: 10.1108/EUM0000000004784

Proposes to develop a service quality model, based on test of a sample of business executives, which describes how the quality of services is perceived by customers. Looks at its marketing implications, in which functional quality is seen to be a very important dimension of a perceived service. Concludes that quality dimensions are interrelated and that the importance of image should be recognised.

The publication "A Service Quality Model and its Marketing Implications" is placed in the Top 10000 of the best publications in CiteWeb. Also in the category Business it is included to the Top 100. Additionally, the publicaiton "A Service Quality Model and its Marketing Implications" is placed in the Top 100 among other scientific works published in 2013.
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