CiteWeb id: 19970457223

CiteWeb score: 3

DOI: 10.1016/S0363-8111(97)90003-5

Of all federal government agencies in the U.S. from the 1930's to the 1980's, the Federal Bureau of Investigation probably had the most successful media relations program. The Bureau's leaders seemed to be masters at getting good publicity and avoiding bad.By describing a quantitative analysis of the FBI's publicity over that 50-year period, this article attempts to show why those efforts were so successful. It identifies the themes that typified the verbal component of Bureau publicity, and the broad spectrum of mass communication channels that were tapped.

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