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CiteWeb id: 19890000065

CiteWeb score: 5612

University of Wisconsin--Madis on Three studies tested basic assumptions derived from a theoretical model based on the dissociation ofantomatic and controlled processes involved in prejudice. Study I supported the model's assumption that high- and low-prejudice persons are equally knowledgeable of the cultural stereotype. The model suggests that the stereotype is automatically activated in the presence of a member (or some symbolic equivalent) of the stereotyped group and that Iow-prejudiee responses require controlled inhibition of the automatically activated stereotype. Study 2, which examined the effects of automarie stereotype activation on the evaluation of ambiguous stereotype-relevant behaviors performed by a race-unspecified person, suggested that when subjects' ability to consciously monitor stereotype activation is precluded, both high- and low-prejudice subjects produce stereotype-congruent evaluations of ambiguous behaviors. Study 3 examined high- and low-prejudice subjects' responses in a consciously directed thought-listing task. Consistent with the model, only low-prejudice subjects inhibited the automatically activated stereotype-congruent thoughts and replaced them with thoughts reflecting equality and negations of the stereotype. The relation between stereotypes and prejudice and implications for prejudice reduction are discussed.

The publication "Stereotypes and Prejudice: Their Automatic and Controlled Components" is placed in the Top 10000 of the best publications in CiteWeb. Also in the category Sociology it is included to the Top 1000. Additionally, the publicaiton "Stereotypes and Prejudice: Their Automatic and Controlled Components" is placed in the Top 100 among other scientific works published in 1989.
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